Success Factors of HeyTaxi

Question: Discuss about the Success Factors of HeyTaxi. Answer: Introduction: Today most of the people use the cab in the traditional as well as using the apps. Most of these cabs uses surge pricing policy when there is a huge demand from the clients (Cohen et al. 2016). On the other hand the unreliable public transports are also not a feasible choice for the common people to reach the destination on time. In addition to that, the cab does not provide any kind of parcel delivery services. Hey taxi can be a feasible solution to the ordinary office going people and students. The reasons behind this can be stated as; it provides the parcel delivery services to its clients with a reasonable cost, for which they do not have to hire any other agency (Rosenblat and Stark 2016). Moreover, the client can track the delivery of the parcel on real time basis. The rides provided from Hey taxi is also affordable for the people those who are finding an alternative of the conventional cabs. The reason behind this is bikes provide more mileage than the traditional cars of for every liter of fuel. Furthermore, these two wheeler taxies are capable of beating the traffic jam which is faced by the private cars and the cabs on the road on daily basis (Wirtz and Tang 2016). Contextually, it can be stated that, the availability of the bikes and riders in any region of India is high compared to the availability of the four wheeler cabs. Which makes it easy to find a ride in minimum time after it is booked on the app. The management information system can be very helpful for the organization like HeyTaxi. The MIS can help the top leadership of the organization in order to make the strategic plans to acquire customers from the market who travel through the traditional taxis and online booking cabs. In addition to that, the concepts of MIS is are also helpful in tracking the change in the demand of the customers. Thus analyzing the pitfalls of the existing cab transpiration system available in the market, HeyTaxi can set the newer targets in the market (Wirtz and Tang 2016). At the operations level, the management information system can control any of the out of control situation they may face while running the business. The integration of the information system in administration and daily operations can every useful in order to manage the riders from the different regions of any city where Heytaxi operates. Using this organization can also provide information about the rider to the specific client using the app of HeyTaxi (Rosenblat and Stark 2016). In addition to that, the managers of can also keep track about the growth or decrees in business. Using the different data analytics tools, the organization will be able to manage the demands from the different segments of the customers from difference areas of the city while expanding the business in the different parts of India. Thus as a startup the organization will be able to use the available financial and human resources in an optimized way in order to achieve the organizational goal. Using the different tools managers can reduce the waiting time for the customers after they book it from certain region of the city. In this way, the services provid ed from HeyTaxi will get better by analyzing the performance of the riders in the regions. As the company is planning to expand its business in the different parts of India, therefore it has to face different kind technical, managerial and administrative issues that it must address in order to penetrate the existing market of cabs and traditional taxies in the different regions of India (Cohen et al. 2016). The company will face completion from the existing transportation system. Like in different regions of India, there are existing transportation systems that are used by the people. This existing transportation system will act as an obstacle for the adoption of HeyTaxi by people (Rosenblat and Stark 2016). In addition to that, in the remote areas of India, the people are not able to operate the smart phones. Therefore, HeyTaxi will miss the opportunity to penetrate this market. Moreover, in case of the four wheeler taxis, the passengers are capable of carrying extra luggage in the trunk of the car (Wirtz and Tang 2016). Which would not be available in case of the two whe eler taxies, thus the passengers heading to the railway stations and airports will be missed by the riders of Heytaxi. References Cohen, P., Hahn, R., Hall, J., Levitt, S. and Metcalfe, R., 2016.Using big data to estimate consumer surplus: The case of uber(No. w22627). National Bureau of Economic Research. Power, D.J., Sharda, R. and Burstein, F., 2015.Decision support systems. John Wiley Sons, Ltd. Rosenblat, A. and Stark, L., 2016. Algorithmic Labor and Information Asymmetries: A Case Study of Ubers Drivers.International Journal of Communication,10, p.27. Ward, J. and Peppard, J., 2016.The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons. Wirtz, J. and Tang, C., 2016. Uber: Competing as Market Leader in the US versus Being a Distant Second in China. InSERVICES MARKETING: People Technology Strategy(pp. 626-632).